Scent Technology for Marketing Purposes
We know that our sense of smell triggers a lot of memories – good and bad, and this makes it a powerful tool to create emotional connections with customers. This is why many leading businesses are using scent marketing to create brand loyalty and influence consumer behavior. Scent technology is an exciting and emerging way to excite customers, grab their attention and make a lasting impression on them and their memory. This link: https://zaluti.com/de/duftmarketing/
Scent Technology for Marketing Purposes
Scents are used in the retail sector to enhance product presentation, create a unique experience and increase brand loyalty. Studies show that when customers are presented with a product in an environment with a bespoke scent, they are more likely to choose that product over a similar one in a non-scented environment.
The use of scent for marketing purposes can be applied across multiple sectors, including retail, hospitality, healthcare and entertainment. Scenting in a hospital, for example, can help to reduce stress levels of patients, and the smell of fresh flowers in a shop can encourage people to buy more than they originally intended.
Digital scent technology uses hardware that combines odor molecules to produce specific scents, and can be integrated into a variety of experiences, from immersive virtual reality to online shopping. The use of AI in digital scent systems allows them to be adjusted in real time based on user preferences and activity, creating a more personalized olfactory experience. For example, FeelReal’s Scentsy device uses a combination of aroma compounds to replicate the smells of baked cookies and BBQ, to help shoppers imagine how they might use products at home, for instance.…